Plan your strategy before making the offer
Once you have identified the home that you want to purchase, you and your real estate agent will put together an offer. An offer is simply a statement of your terms that you expect to be met in order for you to be willing to purchase the home. An offer can be a simple, straightforward list of terms or it can be a very complex, convoluted proposition. The best offers are usually simple and clear. When you begin creating your offer there are a number of things to keep in mind.
The first consideration in putting together an offer is understanding as much as you can about the seller. Is the seller an individual or is the seller an entity, such as a bank. Individuals see their home from a much more emotional perspective than do banks. Unless it is an investment property, the seller probably lives in the home and may have a great deal of personal ego and emotional investment in the home. Presenting an offer to an individual should be done with these considerations in mind.
Buying or selling is always an emotional process. What you do not want to do is to derail the negotiations by offending the seller. While it is important to address issues about the home that may have a direct impact on the home's
value, becoming unnecessarily critical of a home in order to attempt to drive down the price is not a typically successful strategy when dealing with an individual owner.
In addition, it is common for sellers to scrutinize buyers from a personal perspective - they want to be sure they are selling their precious home to someone that will be a caring owner - someone who will appreciate their home. Also, the sellers may have other emotional investments in neighbors and the community that are important to them. The best way to handle sellers is to be considerate yet firm about your offer. Criticisms of the home should be measured and tempered with honest complements.
Understand what the home is worth to you and have a strategy for transferring that understanding to the seller in a positive, caring way. If the seller is a bank or similar non-individual, the emotions are largely removed from the side of the seller. These sellers are looking for the best net on the property and they want to sell the property as quickly as possible to get it off their books. These sellers, however, are not in the business of giving away property. They are usually well staffed with educated business people looking for the best deal for their company.
One common misconception is that bank properties are always a bargain.
While you have a good chance of getting an excellent deal on a bank property, the bank will seek to sell it for the highest price that the market will allow; so, if it is a popular property you will compete for it with other buyers and you will pay a fair price. Emotional considerations with the bank are very limited. Present an aggressive offer and expect a counteroffer with several levels of negotiation before achieving a final sales price. Working with banks can take some time so be patient.
After sizing up the seller, make a list of the terms and review them with your real estate professional. The terms that are the most important include:
- Sales price
- closing date
- closing costs
- costs other than closing costs such as transfer fees
- personal property to be included (i.e., in South Carolina a refrigerator is considered to be personal property)
- contingencies
- earnest money
- home inspection
- termite inspection (CL-100)
- contract extensions
- delay penalties (most common with bank owned properties) and
Sales price

In determining the sales price, your agent will help you look at the pattern for prices for similar properties as close as possible geographically to the home under consideration. This is like the process that an appraiser will do but in a less technical fashion. Consider the average sales price per square foot, consider other factors such as the location in the neighborhood and the type of lot, and consider how much deviation is normal in that area between the average asking price the average sale price. Look at how long active listings have been on the market in comparison to homes that have sold in the past year (on market time trends).
Creating an offer price is more of an art than a science and does involve strategy. The best agents know how to massage the offer price to get you the best terms.
Closing date
The closing date should be as close to the contract date as possible. There are sellers who list far in advance of their need to close, but this is not common, so approach assume that the seller needs to close immediately. The sooner you are able to close, usually, the higher likelihood you will have your offer accepted.
Closing costs

Closing costs can be negotiated. The South Carolina contract that most agents use has a standard distribution of normal closing costs preprinted. Changes can be made to this. When you are considering asking the seller to pay closing costs, or a portion of your closing costs, remember that you are asking the seller to lower their net profit on the home, dollar for dollar, for every dollar of closing costs that you ask. The seller already carries the heaviest burden in closing costs because they have to pay for such items as real estate commissions. Do not expect seller to pay your closing costs; but, you may be fortunate enough to have them agree to do so.
Other fees
There are fees that are not closing costs that you may negotiate as well. For example, it is customary in South Carolina for the seller to pay for certain transfer fees related to homeowners associations. The seller may ask the buyer to pay these fees or some of these fees.
Personal property
If you have identified personal property located in the home that you would like to purchase, you need to list that personal property on the offer. The most common type of personal property to be transferred in South Carolina is a refrigerator. Many states consider the refrigerator to be part of the home and so it does not need to be included as a separate item. If you want a refrigerator in South Carolina then it is best to include that wish in the offer. Do not assume that this appliance will automatically convey.